27 Nov 2018

Twelve smart solutions, for three industries

How can we take on our biggest challenges and make sure we achieve the Global Goals set out by the UN in Agenda 2030? ASAP is designed around this topic and after engaging the 48 carefully selected participants in our sustainability boot camp they set out to create innovative solutions for each partner they had met; Scania, Samsung, Nordea. In multidisciplinary teams and with a lot of hard work, this resulted in 12 incredible solutions with huge potential to accelerate sustainable development! 

We present all twelve solutions below, starting with the winner, two other finalists and then all other amazing ideas! 

WINNERS: Scania Mundus - The Clean Fleet

Team members: Aman Kapoor, Ida Pehrson, Joanna Krol, Jonathan Sigvant

Solution: There is a huge opportunity for Scania, not only to reduce the fossil fuels, by aiding towards biogas production in India, also by addressing challenges as waste management systems. Innovation of Scania Mundus – Clean Fleet project promotes a unique transport solution for people and their household waste.

The idea is to make organic waste disposal more accessible and providing an incentive for people to aid in biogas production. The citizens contributing to the collection of food waste, exchange it for transit credit to use in the public transport. Implementing an extra module unit on the bus where you recycle the organic waste will call for partnership. This project will impact goals such as fighting climate change, water and sanitation, health and wellbeing as well as other pressing issues.


Finalists: We respect your time

Team members: Celina Hinzmann, Christina Göthberg, Sonja Sophia Wilhelm, Staffan Alsparr

Solution: Lock your phone and unlock the real world! We encourage Samsung to bridge the gap between a beneficial smartphone handling and an overuse by implementing our concept called We respect your time. The idea is twofold. Firstly, it includes the implementation of phone-free zones in cities in the Nordics, for example in cafés, cinemas or bus stations, that are marked by blue borders as well as the Samsung Sustainability tree, offering the possibility of charging your device.

This is to encourage people to use their phones only when really needing it and to initiate conversations. Secondly, the concept consists of a software update to keep the awareness created through these zones consistent, reminding people of their daily smartphone use. We imagine, the combination of these ideas can be the start of a collective strive towards both a healthier tech use and a healthier society to make Samsung a frontrunner.

Finalists: Nordea Progress Fund

Team members: Andreas Lennartsson, Anna Johansson, Benjamin van Dam, Merve Demirel

Solution: The progress fund invests in the most ambitious companies from the large group that are today outside the niche of high scored sustainable companies. The selected companies should have a strong willingness and potential to improve their ESG scores and can only stay in the fund as long as they continue to make progress. The Nordea Progress Fund focuses on the companies’ relative progress instead of an absolute ESG score. This is how Nordea guides customers to invest in companies that are in the most accelerating phase of their journey towards sustainability. Over time the customer can see their investments progress from grey to green. This investment offering aims at expanding the pool of possible investments that could be included in the sustainability work and in this way maximizing the possible impact Nordea can have.

Future Funds

Team members: Alexander Harrucksteiner, Alisa Järvelä, Julia Wünsche, Ramprasad Neethiraj

Sustainable investing should aim for maximal impact. Theme-based funds appeal to Millennials, who care about socio-environmental issues and want to contribute to a more sustainable world. The Good Health Fund and the Plastic-free Fund are examples of new sustainable investment choices, comprising of diverse businesses that aim for one goal in different ways. To increase credibility of the sustainable aspect of the fund, Nordea will partner up with NGOs to get approval of the funds. Donating a certain percentage of the management fees to selected NGOs adds further value.
Having an appealing offering is only one part of the solution. Taking customers from desire to action will be the task of the Pop-up bank, an informal space that shows how to invest, and the possibility to invest directly. The SDG sun is used to report the impact of the funds and make it tangible.


Team members: Denisa Leonte, Dennis Jusufovic, Raquel Souza Coelho, Simbarashe Takawira

Solution: Scania is accountable for 0,5% global CO² emission and still not having a complete circular business model. In order to achieve Sustainable Development Goals, it is urgent to reduce emissions and take responsibility for their end-of-life vehicles. Wheelcycle is a program where customers can give back to Scania their more poluent old trucks and receive better terms in leasing agreements or discounts to buy new trucks that emit less CO². Scania will partner with various services and organisations to enable the pieces of the old trucks to be reused, remanufactured or recycled. Scania will also lobby governments for tax holidays that support this programme. Our concept Wheelcycle makes sure no material is wasted and emissions of greenhouse gases are reduced.

Lease is more

Team members: Bilal Ahmad, Daniel Iggström, Jessica James, Vanessa Boura

Solution: Electronic waste contributes negatively to the environment, societies and global economy; this phenomenon affects everyone. Companies who action green approaches within their business models have an opportunity to access the estimated €55 billion worth of raw materials found in discarded devices. Companies who want to tap into this unexploited resource base require radical breakthroughs. Lease is More is one such radical change; an unparalleled innovation for Samsung to implement. This solution aims to promote responsible consumption habits, reduce e-waste, close the loop through the extension of device life cycle and targets unused devices - ultimately providing a service over a product for Nordic consumers. Lease is More as a pilot project has the potential to be scaled up to other markets and provides Samsung the unique opportunity to become sustainable leaders within their industry.

Inliner – Scania’s platooning management system

Team members: Andrea Scaringello, Anne Kristin Kästner, Islam Aly, Lovisa Göransson Ording

Solution: Platooning will be a cornerstone of tomorrow’s sustainable transport systems. A platoon is defined as a number of trucks that follow each other very closely, driven by smart technology and mutual communication. However, there is currently no global infrastructure that allows for multi-brand platooning of trucks and private vehicles. At the same time there is no system to compensate the leader vehicle of the convoy. With "Inliner", Scania creates a pioneer product that impacts the whole transport industry, way beyond trucks. This global digital management system will lower the Greenhouse Gas emissions of every participating vehicle and accelerate the transition to an electrified transport sector. Platooning makes electric vehicles more appealing by providing them with a longer range, reducing accidents, increasing safety and transport efficiency.

2030 Fund

Team members: Cristian Pons-Seres de Brauwer, Leo Wezelius, Reka Tolg, Romane Boyer

Solution: Through the 2030Fund Nordea empowers companies and customers alike, to actualise the power of sustainable investment in reaching the SDGs. On one side, the 2030Fund selects companies based on an upgraded ESG methodology by closely aligning it with the principles of the circular economy. Participating companies need to develop and share a comprehensive 2030 sustainability impact plan, outlining their sustainability targets, indicators and the measures that will be taken to achieve the SDGs by 2030. This participation is bound by a Charter, and annual progress reports monitored by external auditors. To tackle the trust issue towards the bank, the 2030Fund is communicated on a platform based on blockchain which enables transparency, and where people can voice their concern. Joining the 2030Fund is the solution that empowers people to co-participate to fill the investment gap to reach the 2030 agenda and that fosters companies to become more circular.

 Nova: the new investment movement

Team members: André Dutra, Julius Bjällhage, Maria Björk, Stanzi Litjens

Solution: Nova, the new investment movement. Nano investment into Nordic sustainable pioneering company is what Nova enables. Nova gives the opportunity for people without a lot of money to invest in companies, also turning daily passive behaviour into active investment. You can see this as a strategy game, crowdfunding with a return, or even as a regular investment. Nova has the power to create a new movement of sustainable investors, and will help pioneering companies to get funding and realise the SDG’s. You can access Nova through an app, and you can start investing from 10EUR. Nova shows how money contributes to sustainability; it offers a new opportunity for sustainable investment; by steering money to upcoming companies that need sustainable funding.


Team members: Bethany Jenkins, Judith Frempoma, Lode van der Velde, Oskar Vågerö

Solution: In the Nordics, there are an increasing amount of people that are experiencing mental health and wellbeing issues due to the over-consumption of technology. Our solution is a framework that can be implemented to combat the unpredictable consequences of exponential technological growth as it occurs. The key is to acknowledge the issue and the leverage points of the situation, and then to take action. Contextually the issue is our near constant and over-consumption of the services that technology provides. The solution will, with Samsung’s aid, maximise the productive use of our ‘constantly’ available tech with regards to efficiency, time and enjoyment. Allowing people to get the most out of the technological development. We propose that Samsung should guide behaviour introducing a series of practical nudges. These should be staggered in their release and continuously improved. They will be guided by the principles of nudge mechanisms. Samsung can enable meaningful usage.

Scania Pay Per Use - Less Caring, More Moving!

Team members: Franziska Traurig, Max Whitman, Mikael Bergmark, Tisha Hupkes

Solution: Through a Product as a Service business model, Scania retains ownerhsip of their trucks. This gives Scania acces to the economic value of the trucks' full life cycle including end of life procedure. This envisioned model implies provision of fuels, so that Scania can actively promote alternative fuels, and eventually electrification as the most cost-efficient solution. Thus, the environmental impacts are achieved through reduced emissions as well as less use of raw and/or scarce materials. Additionally, Scania will expand its customer base by eliminating the risks involved with a big up-front investment, making their unique engineering more accessible to smaller companies. This business model is highly competitive because it meets the increasing demand for sustainable solutions, is cost-effective and serves the markets of the future. Scania taking the lead will create a strong case for competitors to adopt sustainable solution, thus significantly accelerating the shift towards a fossil-free transport industry.


Team members: Joakim Kämpe, Josefine Ramn, Martina Kaplanová, Sofia Jonsson

Solution: Technology is developing in exponential figures. We are connected to people all over the world and able to reach our friends wherever we are. Despite this, there is a growing sense of loneliness in society. Mental health issues are growing, and more people than ever are experiencing stress-related problems due to social isolation and individualism. We believe that many of these problems can be mitigated by moving social life back to the physical space. By implementing a citizen-centred thinking in the design process we enhance future technology by evolving connectivity to meetivity. That is: we want to make meetings the primary purpose for creation. We suggest this to be an integral part of the design. Look out for our prototype: CommunityHub!

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